Let Sherwin-Williams Color Marketing & Design Services Improve Your Curb Appeal
For many multi-family property managers, decisions about color are outside their comfort zone. However, a team of color experts at Sherwin-Williams can show you how color can help attract and retain residents. And if you lack color confidence, they have the necessary tools and resources you need to get color working for you and your properties.
In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close
Color selection can be a tricky hurdle for a contractor to navigate in any painting project. The wrong color can result in a disappointed customer and may even lead to a negative review on an otherwise well-executed project. Continue reading Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation
