Combine this cutting-edge trend with premium coatings to wow homeowners
Black exteriors are a new exterior paint trend that has been growing rapidly in popularity over the last couple years. Make sure your business is prepared by offering homeowners premium coatings with durability that lasts and thoughtful insight into the implications of this trend. Continue reading Do You Know the Hottest Exterior Trend of 2024?
Described as “a breezy, blissful blue with a hint of silver lining,” Upward SW 6239 (224-C1) is the Sherwin-Williams 2024 Color of the Year. Continue reading The 2024 Color of the Year: A Breezy Blue with a Hint of Silver Lining
Bust through homeowner indecision with these icebreakers
For some customers, committing to a specific color can be intimidating. What if it’s not quite right? What if it looks different in real life than how they imagined it in their head? What if this color goes out of style almost as soon as it dries? That fear can lead to paralysis—and may delay the start of your painting project waiting while you wait for a decision.
But you don’t have to wait. By engaging the customer in a conversation about color, you can help them gain the confidence to lock in their color selection and move forward. Best of all, it doesn’t require you to be a color expert; all you have to do is get them talking and pay attention. Continue reading 3 Ways to Start the Color Conversation
As a paint pro, you probably feel qualified to answer almost any question a client asks you about the painting process. After all, it’s your area of expertise. But when conversations turn to color selection, you may feel less confident recommending colors, selecting palettes, and offering your opinion on aesthetic decisions. Continue reading Cutting Through the Noise: New Color Trend Report Gives Contractors Confidence for Color Conversations
Help homeowners beat color decision paralysis and start jobs faster
First impressions are important, and for homeowners, their guests’ first impression of their home will be its exterior. It’s no wonder so many homeowners want to freshen up their exterior with a fresh coat of paint—and why many of your potential customers want your opinion on their color selection.
Though you may not feel like the right person to ask about this, successfully helping a homeowner decide on a color can help you to close more leads, get jobs scheduled and started on-time, and position yourself as a color hero to your clients. Sue Wadden, Director of Color Marketing at Sherwin-Williams, offers strategies you can use to help your clients select the perfect exterior look. Continue reading Four Simple Strategies for Choosing Extraordinary Exterior Colors
