Described as “a breezy, blissful blue with a hint of silver lining,” Upward SW 6239 (224-C1) is the Sherwin-Williams 2024 Color of the Year.
“We’re really excited about this color,” says Sue Wadden, director of color marketing at Sherwin-Williams. “It’s very light, it’s very beautiful, it’s kind of a silvery undertone, which we haven’t explored in a couple of seasons. So I think people are really going to like it.”
Upward is part of the Blues and Greens palette in Anthology Volume One, the Sherwin-Williams 2024 Colormix® Forecast.
“Coming out of COVID, blues and greens have been important as the colors of nature,” Wadden says. The blue color family, featuring shades ranging from blue-green to navy, is on the rise.
“The blue-and-green color group finds transitional harmony within a world of like colors and resonates beautifully with both cool and warm coordinates. Additionally, the commercial appeal of pale blue hues resonates widely. I can see this color used everywhere!”
Bottom line: You don’t need to be an expert on every color, not when you’ve got this one. Share this breezy and relaxed color with customers and encourage them to try a sample to help guide their color decision.
You can send your customers directly to the 2024 Color of the Year website to get a free color chip, order paint samples and get more inspiration and ideas for color pairings.
Sherwin-Williams color experts recommend the following complementary colors to pair with Upward SW 6239:
Part of the Anthology Volume One collection
Upward SW 6239 (224-C1) is one of the 48 colors selected for the Sherwin-Williams 2024 Color Forecast.
“Anthology: Volume One highlights the latest color directions with a curated collection organized by color family,” Wadden says. This makes color selection easier than ever for customers, and provides painting contractors with a valuable tool to differentiate themselves from the competition.
See all the colors in the collection at swcolorforecast.com.
For more color ideas and inspiration, check out these PPC stories:
- Better Colors for All Your Jobs: Colormix® for Commercial Spaces
- Cutting Through the Noise: New Color Trend Report Gives Contractors Confidence for Color Conversations (an interview with Sue Wadden, Sherwin-Williams Director of Color Marketing)
- Introducing Virtual Color Consultation
- Four Simple Strategies for Choosing Extraordinary Exterior Colors
- Easily Navigate the Color Conversation with Homeowners
This article was originally published in the Winter 2023 issue of PPC. ©2023 Randall Reilly. Read more stories about helping your customers in the paint color selection process in the PPC magazine archive.