Category Archives: BUSINESS BUILDERS

3 Smart Ways to Keep Your Company Strong through a Down Economy

4 min read

The COVID-19 emergency is presenting numerous challenges for painting contracting companies. In this article, we explore three ways you can mitigate your risk and build for the future during these challenging economic times.
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Solution Selling vs. Insight Selling: What’s Right for Your Painting Business?

3 min read

As a contractor, an effective sales approach is as important in your arsenal of tools as a paint brush. Too often, however, contractors think of it as a pitch, and not much more. The fact of the matter is that identifying and employing the best sales approach can result in higher profitability and improved customer satisfaction. Continue reading Solution Selling vs. Insight Selling: What’s Right for Your Painting Business?

Marketing Strategies: 3 Quick Fixes to Make Your Website Stand Out

2 min read

In today’s business environment, whether you serve homeowners or commercial accounts, it takes more than a good reputation to gain profitable painting projects. Among the pages on your website, three hold golden opportunities for you to connect with prospective customers, says sales and marketing specialist Al Pirozzoli: your about us page, bio page and contact us page. Continue reading Marketing Strategies: 3 Quick Fixes to Make Your Website Stand Out