Better Branding for a Digital World: 3 Ways to Elevate Your Online Presence

In this article, Terry Begue, professional painting contractor and author of Attract and Keep Customers for Life, shares his insights on three ways to elevate your online presence.

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The Top 10 Questions that Painting Professionals Ask Time and Time Again

Long-time PPC Ask Your ProPartner™ columnist Rick Watson retired in December 2021. Before he left, we asked him about the most common questions he heard over his 34 years in the paint industry. In no particular order, here are his top 10 “ageless questions.”
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Spring 2022 Editor’s Picks: Some of Our Favorite Tools to Help Increase Productivity

As part of our ongoing mission to help painting professionals maximize their jobsite productivity, each issue of PPC features a roundup of some of our favorite application tools and essential job site equipment and supplies. Here are our Spring 2022 issue picks:
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Customer Pain Points: How One Commercial Painting Company Resolves Them

More than three decades ago, The Kaloutas Company was busy building a distinguished name for itself with a record of successful and efficient painting projects for commercial and industrial customers throughout New England.
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True Colors: Get More Color Options Than Ever with Minwax® Wood Finishes

Advances in wood finish technology offer endless color possibilities. In the article, we’ll talk about choosing the right stain color, how to get dark, rich color, and more stain color tips.
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Pro to Pro with Steven Foglia: The Right Paint for the Job

For more than 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. In our Pro to Pro column, we recap some of the best advice contractors have received and passed on over the last three decades. THIS TIME: Steven Foglia, Illini Paint Company, Decatur, Illinois.
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SuperDeck® Puts Technology to Work

Product lineup delivers real benefits you and your customers will notice

The SuperDeck® product collection offers a complete care system for exterior decks, whether they’re new or old. Contractors love the easy cleanup and application features of SuperDeck products, while customers will enjoy long-lasting performance and protection, not to mention a beautiful finish.

Alex Sinclair, Director of Product Information at Sherwin-Williams, knows the superior benefits of the SuperDeck product line are no accident. Development teams at Sherwin-Williams are constantly engineering product formulations to deliver maximum benefits. Below, Sinclair discusses features and benefits of three key SuperDeck product groups. Continue reading SuperDeck® Puts Technology to Work

Be Likeable — It Pays

Common courtesy is part of a business-building communication strategy 


Your bid offered a low price using reputable products and your workmanship is highly regarded, yet your competitor won the job.

What’s up with that?

If you’ve ever encountered such a scenario in the painting business, the answer could be simple: The customer simply liked your competitor more.

The fact is people often hire people they like, a direct result of emotions and biases they’ve formed on the basis of personal interactions. Business is often as much about the relationships you build as the services you perform. And if you’re failing to build connections with your customer on a human level, you may be building obstacles that your pricing, product selection and workmanship are unable to overcome. Continue reading Be Likeable — It Pays

How Building a Strong Connection With Your Sherwin-Williams Rep Is a Game Changer

Commercial/Industrial Painting Contractor Sees Their Rep as a Key Team Member

According to Waukesha, WI – based Porta-Painting President & Owner Amanda Martin, there are four adjectives that best describe her Sherwin-Williams sales rep for the past 11 years, Kevin Zei: Continue reading How Building a Strong Connection With Your Sherwin-Williams Rep Is a Game Changer

One Contractor’s Path to Commercial Success

Transition from res-repaint focus to commercial requires effective networking, planning, and patience, contractor says

Commercial painting projects continue to keep contractors busy to the point that demand for services often exceeds the working capacity of available contractors. Continue reading One Contractor’s Path to Commercial Success

PROFESSIONAL PAINTING CONTRACTOR