What kind of marketing should pro painters be doing now? PPC sat down with Al Pirozzoli, a marketing consultant who has helped numerous painting companies and other trades grow their business through good times and bad. Here is Al’s advice, along with some ideas designed to get you more business now.
In today’s business environment, whether you serve homeowners or commercial accounts, it takes more than a good reputation to gain profitable painting projects. Among the pages on your website, three hold golden opportunities for you to connect with prospective customers, says sales and marketing specialist Al Pirozzoli: your about us page, bio page and contact … Continue reading Marketing Strategies: 3 Quick Fixes to Make Your Website Stand Out
As a painting professional, you most likely have a personal LinkedIn page. But do you also have a LinkedIn page for your company? We sat down with Al Pirozzoli, a marketing consultant who has worked with numerous professional painting contracting companies, and asked him to help us understand the value of a LinkedIn company page, … Continue reading LinkedIn Company Pages: Are You Making the Most of Yours?
Most painting contractors face the dilemma of how to keep a reasonable awareness online primarily through their websites. In most cases, they don’t have the expertise to regularly update their websites nor the budget. There is another way.
By Al Pirozzoli Companies invest untold billions in every form of marketing imaginable. Although much of it is effective, there is one form that tops all the others. For effectiveness and results, referrals are second to none.