Tag Archives: Spring 2023

ONLINE EXTRAS

Easily Navigate the Color Conversation with Homeowners

2 min read

Use FREE Virtual Color Consultations to differentiate your business from the competition

Did you know choosing color is homeowners’ biggest pain point when it comes to painting their home? And when a potential customer can’t decide on color, it can quickly become your biggest paint point too.

Indecisive homeowners can drag their feet when it comes to closing a sale or starting a job, causing unnecessary delays and frustration. But what if you could help homeowners find or match their perfect color without choosing the actual color for them? Instead, you can become an invaluable resource to your customers by connecting them with a trusted and trained color expert—someone who can build their confidence and guide them to quicker decision making.

Continue reading Easily Navigate the Color Conversation with Homeowners →

ONLINE EXTRAS

Save Time on Sanding

5 min read

How to get a better finish faster

It was a disaster. The contractor and his crew had been contracted to paint a $4 million house for a new homeowner. But while power sanding to eliminate overspray from a knockdown ceiling, the painting crew hit a snag. The temporary heat wasn’t fully keeping the March moisture and condensation at bay, and the recycled drywall paper on the sheet rock was getting damp. Add to it that the 2000 RPM power sanders had raised the paper on the sheet rock, and the resulting texture of the walls could only be described as “furry.” For efficiency’s sake, the contractor decided to paint the prime coat over it with sprayer. He succeeded at making the texture no longer furry—except now it felt like 80-grit sandpaper. When the homeowner walked in, he could see every butt joint, flat, and nail spot in the wall under natural light. The homeowner was livid.

At this point, the contractor asked Kent Annis, president and owner of Full Circle International, for help. Kent took in the scene, told the crew to pause what they were doing, and asked the painting contractor to follow him into the basement. The contractor brought a roller and a fan, and Kent brought Full Circle’s Radius 360.

Continue reading Save Time on Sanding →