Four top painting contractors from across the country discuss the current realities in the painting world and the challenges of moving their business forward in an exclusive new contractor forum hosted by PPC magazine. Continue reading Pro-To-Pro Podcast Debuts
For 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. In our Pro to Pro column, we recap some of the best advice contractors have received and passed on over the last three decades. This time: Allen Pinchot, Frank Novak & Sons, Inc., Cleveland, Ohio. Continue reading Pro to Pro with Allen Pinchot: Know When to Fold ‘Em
In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close
Color selection can be a tricky hurdle for a contractor to navigate in any painting project. The wrong color can result in a disappointed customer and may even lead to a negative review on an otherwise well-executed project. Continue reading Differentiate Yourself by Offering Homeowners Free Virtual Color Consultation
Successful painting contractors agree that a customer-focused sales approach typically results not only in improved customer satisfaction but the opportunity to upgrade to products that can improve project profitability. Continue reading Upgrade to Mutually Beneficial Product Solutions
