In this episode of our Pro on the Go video series, we asked Chuck Kocinski, owner of Paint Medics, Inc. in Parma, Ohio, about his decision to use job site videos to promote his company on Facebook, YouTube and the company website. Continue reading Pro on the Go: Use Job Site Videos to Win Business, Build Customer Trust
Finding the right person for a position is part art and part science. While some people certainly have a gift for finding good people, everyone can improve their success rate by following a methodical step-by-step process. Continue reading 10 Steps to Better Hiring
“Word of mouth.” That’s the answer you’d get if you ask many pro painters to name their favorite marketing strategy. They know that referrals from friends, neighbors and colleagues are some of the best advertising out there. In today’s world, word of mouth advertising isn’t just a person-to-person game. It’s gone digital as well. Continue reading How to Get the Most Out of the Top 5 Social Media Platforms
Want to make the most out of your social media feeds? Here are some suggestions from the marketing experts at Sherwin-Williams. Continue reading 3 Tips for Building a Powerful Social Media Presence
Making great hires is essential for today’s painting contractor. A well-designed internship program can help you find the best talent and fuel productivity and growth. Continue reading Recruitment & Retention: Using Internships to Make Better Hires
