Each issue of PPC magazine includes a roundup of special ProBuy® pricing on some of our favorite application tools and essential equipment and supplies. Continue reading Winter 2023 ProBuy® Specials: Save 20 Percent or More on Select Painting Equipment and Supplies
Generate quality leads from social media with these 6 tips
Tell the painters on your team to pull out their phones and get on social media. No, it’s not a distraction or a waste of time on the job. In fact, savvy social media skills can save your business time and help you land more jobs and make more money. Continue reading How to Build Your Social Media Presence
If you haven’t already gone airless, here’s 3 reasons to start
When purchasing a sprayer, you want to make the right decision. After all, buying a sprayer is a significant financial investment.
Many painting contractors have been increasingly choosing airless sprayers. Garrett Bogart, national account specialist at Graco, explains the three main advantages of choosing an airless sprayer, a couple of models he recommends for pros, and some best practices to keep your sprayer functioning at a high level for years to come. Continue reading The Pro’s Guide to Airless Spraying
Bust through homeowner indecision with these icebreakers
For some customers, committing to a specific color can be intimidating. What if it’s not quite right? What if it looks different in real life than how they imagined it in their head? What if this color goes out of style almost as soon as it dries? That fear can lead to paralysis—and may delay the start of your painting project waiting while you wait for a decision.
But you don’t have to wait. By engaging the customer in a conversation about color, you can help them gain the confidence to lock in their color selection and move forward. Best of all, it doesn’t require you to be a color expert; all you have to do is get them talking and pay attention. Continue reading 3 Ways to Start the Color Conversation
Improve project efficiency and homeowner satisfaction with premium upgrades
Successful painting contractors agree that a customer-focused sales approach typically results not only in improved customer satisfaction but the opportunity to upgrade to products that can improve project profitability. Continue reading Customer-Focused Interior Upgrade Solutions
