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World’s Largest Theater Restoration Project: Teamwork Required! - 3 min readBehold the rejuvenated State Theatre. Part of the final phase of a major entertainment complex restoration in downtown Cleveland, the repaint of the historic 3,193-seat theater was a collaborative effort of the Playhouse Square Foundation and two experienced contracting firms.
3 Keys to Generating More Word-of-Mouth Advertising - 4 min readBy Al Pirozzoli Companies invest untold billions in every form of marketing imaginable. Although much of it is effective, there is one form that tops all the others. For effectiveness and results, referrals are second to none.
4 Steps to Becoming a More Inspiring Leader - 2 min readHabits can be a trap for people in leadership positions. As leaders, they should provide a compelling vision that inspires those around them. Instead, many of them lapse into automatic and mindless thinking. And that can affect every decision they make – and the actions of the people who report to them.
2016 New Product Guide - 3 min readFrom a breakthrough coating with the power to kill bacteria to an extreme bonding primer to true washable flats, innovation is in the air (and on the wall). These new products will help make your job easier in 2016.
How to Beat Moisture on Concrete Block - 2 min readHow do I get paint to stick to an old concrete block wall? I thought that masonry paint was supposed to “breathe” to allow moisture to escape. It appears that moisture is pushing the paint off of the concrete – the paint can be peeled off in pieces the size of your fist.
How To Paint Unfinished, Discolored Drywall - < 1 min readWe’re looking at a project where the drywall was installed 30 years ago but never finished. It is now brown. The new homeowner would like to finish the project. What would you recommend so we do not have bleed-through of this brown color? –Tami Olive
Color of the Year: The Perfect Multi-Purpose Neutral - < 1 min readA hue symbolic of new beginnings, Alabaster (SW 7008) provides an oasis of calmness, spirituality and ‘less is more’ visual relief, says Sue Wadden, Sherwin-Williams Director of Color Marketing. “Alabaster is neither stark nor overly warm, but rather an understated and alluring hue of white.”
Contractor Q&A: Ed Stiefel - < 1 min readOwner of Preferred Painters in Lake Worth, Florida, Ed Stiefel has been working as a professional painting contractor since 2004. The biggest challenge of running my own company is…
5 Ways ColorSnap Will Make Choosing Color Easier - 3 min readHelping your customers choose color just got easier, thanks to the latest innovation from Sherwin-Williams. ColorSnap® is the most comprehensive, integrated color selection system the company has ever offered. Here are five ways the new system will help you and your customers make more confident and efficient paint color selections.
Handheld Sprayer is Named Vendor Product of the Year - 3 min readThe Sherwin-Williams Vendor Product of the Year Award recognizes a single, new product or product line exclusive to Sherwin-Williams that provides breakthrough technology, immediate sales and strong field organizational support.
PROFESSIONAL PAINTING CONTRACTOR
Breathe Easier: The Pro Painter’s Guide to Respirators - 3 min readBy Jason T. Lunn & Rebecca L. Schumann We know. You’re anxious to get the job done. You’re busy. And wearing a respirator is not your first priority. But stop, breathe and think for a minute.
Respirator Selection: What to Use in 5 Common Scenarios - 2 min readBy Jason T. Lunn & Rebecca L. Schumann Let’s look at what type of respirator would typically be used in a few common painting scenarios.
What’s the Best Trim and Stair Paint for Dog Owners? - < 1 min readAnswers to pro painters’ most pressing questions by Rick Watson
National Painting Week: Join Paint Pros Helping Out - < 1 min readPainting contractors are invited to lend their professional expertise in celebration of Sherwin-Williams’ 5th annual National Painting Week, set for May 22-30, 2016.
How to Paint Previously Varnished Kitchen Cabinets - 2 min readAnswers to pro painters’ most pressing questions by Rick Watson