In this fifth and final installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the post-project follow-up that lays a path toward repeat business and referrals. Continue reading Art of the Sale: The Importance of the Follow-up →