Successful painting contractors agree that a customer-focused sales approach typically results not only in improved customer satisfaction but the opportunity to upgrade to products that can improve project profitability. Continue reading Upgrade to Mutually Beneficial Product Solutions
In this second installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused throughout the bid preparation process, product upgrade considerations, and delivering a quote. Continue reading Art of the Sale: Product Upgrades, Estimating, and Project Bids
