Category Archives: BUSINESS BUILDERS

Smart, Practical Marketing Ideas to Generate More Business Right Now

5 min read

What kind of marketing should pro painters be doing now? PPC sat down with Al Pirozzoli, a marketing consultant who has helped numerous painting companies and other trades grow their business through good times and bad. Here is Al’s advice, along with some ideas designed to get you more business now.
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‘You Are Not Alone’: PCA Offers Education and Support for Paint Pros During COVID-19

2 min read

“You are not alone.”

That is the message members say they’re getting from the Painting Contractors Association (PCA) during the COVID-19 pandemic.
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Need to Decompress? These Stress Relievers
Can Help

3 min read

Stress levels may be high these days in the paint contracting world, and if you’re among those struggling to deal with the pressure, you’re not alone. A recent survey conducted by the University of Chicago for the Data Foundation found that roughly two-thirds of Americans say they felt nervous, depressed, lonely or hopeless on at least one of their last seven days.
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Can Help

Are You an Exterior Expert? Here’s How to Raise Your Game

6 min read

The time is right for exterior painting, especially with interior painting demand down due to COVID-19. If you’re not an exterior specialist, this article will give you the building blocks to elevate your outdoor painting game, from proper surface prep and when to prime to topcoat sheen, applicator options and cleanup.
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