Delivering Durable Results

3 reasons Emerald Urethane Trim Enamel may be right for you

Paint choices matter. Knowing which paint to use is key to a successful and profitable interior paint job–especially one that needs to withstand the wear and tear of high-touch surfaces like cabinets, windows, doors, and trim.

With up to 4x faster dry-to-recoat time*, Emerald® Urethane Trim Enamel (EUTE) is one of many PRO+ductive Solutions Sherwin-Williams offers as part of their PRO+ program. PRO+ductive Solutions help contractors save time by completing jobs quickly and generate profit through innovative products and services.

Part of the latest wave of PRO+ductive Solutions, EUTE is a water-based urethane modified alkyd with the look and feel of an alkyd/oil finish. This bold product combines contractor-friendly dry times with the highest quality paint Sherwin-Williams can offer. Consider these three reasons why EUTE may be right for your next job.

1. It Saves You Time

EUTE will save your team valuable time during the application process due to its fast dry time. Painters can expect up to four times faster dry-to-recoat time with EUTE*, so you can stop waiting for paint to dry and get started on other projects.

Nick Slavik of Nick Slavik Painting and Restoration Co. says he and his team have seen this benefit firsthand.

“One of the biggest benefits of the Emerald Urethane was that we were able to coat the entire millwork package—windows, doors, ceilings, beadboard, all the casing, all the baseboard—twice in a day,” Slavik says. “That saved us a ton of time and we didn’t sacrifice any quality.”

2. It’s Built to Last

EUTE’s durable finish also gives it the ability to withstand wear and tear, ensuring your customer will be happy for years to come. This makes it perfect for not only windows, doors, and trim, but also areas like kitchens that are frequently cleaned. EUTE is designed to resist yellowing better than traditional oil-based coatings, and it also has excellent blocking resistance, allowing surfaces to maintain a tough, durable finish.

Kevin Brown of Brown Bear Painting in Morris, Illinois, recommends EUTE for kitchen cabinet painting.

“Sherwin-Williams Emerald® Urethane Trim Enamel could not have been introduced at a better time,” Brown says. “Due to current trends, we have several customers requesting to have kitchen cabinets and previously stained woodwork painted. This product provides a durable finish that lays down very well. Being a water-based product, it helps with cure time and cleanup as well.”

And for contractors who work in the multifamily or commercial segments, Don Patnode of Synergy Builders says EUTE is a great option.

“Emerald® Urethane Trim Enamel is ideal for apartments. … Once cured, it’s washable and scrubbable,” Patnode says. “We do a lot of apartment buildings and commercial projects, and it works really well in condo renovations.”

3. It’s Deeply Customizable

EUTE is available in a range of Sherwin-Williams colors and custom tints in satin, semi-gloss, and gloss sheens. Your customers can get high-end quality in a package perfectly customized for their specs.

Mitch Egan, owner of Egan Painting in South Pasadena, Florida, was thrilled with the results he got from EUTE.

“We sprayed all the wood on this project with Emerald® Urethane Trim Enamel, a product we have grown to love,” Egan says. “… That Emerald laid down like glass. Our finish color was semi-gloss black, and the look is truly stunning. The Emerald cured to a hard finish, which was also important because of the patron traffic that the distillery will get.”

In response to customer demand, EUTE is now available in package black. The package black model offers the popular Tricorn Black color in satin and semi-gloss finishes with even better consistency.

Only the Best

For pros who want to give their customers only the best, contractors say that EUTE is the way to go for windows, doors, trim, and other frequently cleaned areas.

“I can’t say enough about Emerald® Urethane Trim Enamel,” says Gerald Gallagher of Cape May Painting. “I used to use a different product, but I’m switching over to EUTE for those jobs. It’s durable, painter-friendly and has a beautiful finish.”

Disclosure: *Dry to recoat time defined as the time it takes for a coating to dry prior to applying an additional coat of product. Emerald Urethane Trim Enamel dry to recoat time of 4 hours based upon actual testing conducted by or on behalf of The Sherwin-Williams Company. Select competitor dry to recoat times based on product information found in publicly available Product Data Sheets (PDSs) for similar Alkyd Urethane Enamel products with stated, average dry to recoat times between 4-16 hours (sheen dependent).