From painting custom room scenes to comparing colors and matching photos, the newly enhanced ColorSnap® Visualizer apps help make color selection faster and easier than ever. Whether you prefer to use your phone, tablet or laptop or desktop computer, ColorSnap Visualizer lets you explore over 1,500 colors, find color inspiration from a photo, virtually paint your walls, and much more.

Here’s a rundown of the new features found in each of these enhanced digital color tools:

ColorSnap Visualizer for mobile (iPhone & Android)

• You can now turn any Sherwin-Williams color number into a painted preview scene in seconds by simply scanning our color chips.
• Digital Color Wall features brand new Sherwin-Williams paint colors, and has been redesigned by color family to make selection easier than ever.
• New 3-D room scenes offer a more realistic look of your favorite paint selections. You can also preview your paint selection in a day or night setting.
• With the new Color Chip Locator, you can now add colors to your palette, and then rotate your phone to pinpoint their exact location on the in-store color wall.
• You can now match colors from your pins to Sherwin-Williams paint colors, and save and share custom palettes on your Pinterest boards.

ColorSnap Visualizer for iPad

• New 3-D room scenes enable you to get a more realistic look of your favorite paint selections – and even allow you to preview your paint selection in a day or night setting.
• New Digital Color Wall lets you search for a specific color with a swipe of a finger.
• New and enhanced painting tools added, including Magic Wand tool that automatically fills an area with paint. Tapping and dragging controls how much of the area is painted.
• Match colors from your favorite photos by simply tapping anywhere on the photo and drag to find the desired Sherwin-Williams paint color.
• New grouping functionality allows users to apply one color to multiple areas.
• You can now save color palettes across all your devices with a myS-W.com account.
• Expert color picks by Sherwin-Williams color experts, including hand-picked color combinations and coordinating colors to give your customers a variety of color schemes to choose from.

ColorSnap Visualizer for Web

• New Digital Color Wall mirrors and matches the in-store experience, and has been redesigned by color family to make color selection even easier.
• Enhanced custom paint-a-scene experience allows users to use the magic wand tool and automatically fill an area with paint by tapping and dragging to control how much of the area is painted.
• New grouping functionality now allows users to apply one color to multiple areas.
• New capability to match colors from your favorite photos by simply tapping anywhere on the photo and dragging to find the desired Sherwin-Williams paint color.
• New expert color picks, including hand-picked color combinations and coordinating colors to give your customers a variety of color schemes to choose from.

This article was originally published in the Fall 2016 issue of PPC magazine. You can find more color ideas, tools and resources at the Sherwin-Williams contractor website.