When is the right time and place to suggest a coatings upgrade? Here are some suggestions.
1. Showcase room
Final appearance is important in customer’s living room, dining room, foyer or other showcase space.
Upgrade opportunity: Cashmere® Interior Acrylic Latex. No other paint will offer such a luxurious and buttery smooth finish.
2. Indoor air quality
VOCs and indoor air quality are often concerns in projects like a nursery, children’s room, hospital, assisted living facility, hotel or apartment complex. Customers may also be concerned about managing odors from pets, patients, or tenants or guests who smoke.
Upgrade opportunity: Harmony® Interior Latex Acrylic Paint
3. Stain resistance
Durability and washability are important in busy spaces like kitchens and family rooms. Stain resistance is also important in bathrooms, basements, or any room where there’s a threat of mold or mildew.
Upgrade opportunity: Emerald Interior® or Duration Home® Interior Acrylic Paint
4. Dramatic color change
Your customer wants the job done quickly. You’re looking to keep down labor costs by saving a coat – either primer or second topcoat.
Upgrade opportunity: Emerald Interior® or Duration Home® Interior Acrylic Paint
5. Long-term owner
Your customer plans to stay in their home or hold a property for a long time, and needs their exterior paint job to last.
Upgrade opportunity: Duration® Exterior Acrylic Coating