A composite photo of 3 Sherwin-Williams Pro Color Tools

3 Tools Pros Can Use to Help Homeowners Choose Color

3 min read

Want to speed up the color selection process? With Sherwin-Williams Pro Color Tools, you can share expert color guidance tools directly with your homeowner, helping build color confidence while saving you time and money to start the job faster.

Here are three easy and effective ways to assist your customers on their color journey:

1. Share the Color Expert™ app with customers for instant color recommendations

Sherwin-Williams Color Expert™ is powered by groundbreaking Al technology. Color-smart AI will read your customer’s room and find hues that complement the surrounding objects.

The intuitive program sources hundreds of colors to provide ideas tailored to your customer’s space.

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ColorSnap Match Pro in use

2. Match colors easily with ColorSnap® Match Pro

The Sherwin-Williams ColorSnap® Match Pro tool is affordable, accurate and easy for jobsite color matching in seconds, removing the need to cut and bring in pieces of a wall or trim.

With the ColorSnap Match Pro, you can instantly and accurately match any surface to the closest Sherwin-Williams color – and sheen – without a physical sample to keep you and your job moving.

The smaller, single-component design is perfect for residential repaint use and makes tenant improvement and other projects requiring color matching easier. The self-contained calibration means there are no parts to lose.

Get started with ColorSnap Match Pro

The ColorSnap Match Pro pairs with the free ColorSnap Match app on iOS and Android devices.

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3. Get free color advice with a Virtual Color Consultation

If your customer is having a hard time deciding on the right color, recommend a free Virtual Color Consultation with a Sherwin-Williams color expert.

Virtual Color Consultation offers painting contractors an exclusive way to provide homeowners with expert color guidance without the need to suggest or choose colors for them. Virtual Color Consultations can also act as a value add and differentiator for Pros when trying to win business.

Access the Pro Color Toolkit from your Sherwin-Williams PRO+ app, and text or email a link for your homeowner to schedule an appointment. A Sherwin-Williams color expert will display a digital color palette and color chip samples to help your customers find a color they can feel confident about in just 30 minutes. This Virtual Color Consultation can address any color indecision your homeowner might have, expediting the color selection and getting you back on the job faster.

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