Delivering Multi-Family Solutions

Sherwin-Williams free property assessment is the first step to helping maintain, attract, and retain residents

Whether it’s unit turns, keeping a property looking new, or just dealing with common maintenance concerns, multi-family property managers and maintenance teams have plenty to keep them busy.

And that’s why a free property assessment from Sherwin-Williams can be key to making the tasks of upkeep and creating an attractive appearance of such properties easier. The property assessment is easy to get — simply provide contact info here or ask your Sherwin-Williams rep, who will develop a detailed custom assessment, complete with proposed solutions to the challenges you face.

“We’re constantly looking for ways to help our multi-family customers address the challenges they face, and the property assessment allows us to deliver tailored solutions for their needs,” says Sherwin-Williams Multi-Family Marketing Director Antonietta Trunzo. “It’s quick, convenient, and delivers a report that customers can reference at any time to discuss available solutions with other stakeholders.”

The property assessment helps the rep understand the primary challenges facing a customer, broken down into three categories: Unit Turns, Keeping Property Looking New, and Common Maintenance calls.

From there, customers will be offered tailored solutions that are either product-based or leverage other Sherwin-Williams resources to benefit the customer. For example, if a customer has identified “Attracting Residents with Design” as a priority, solutions would be proposed such as a consultation with Sherwin-Williams Color Marketing & Design Services, which features industry-leading color experts who can help create unique and inviting color schemes for your property. Or it could help connect a customer to the Sherwin-Williams Feature Wall program, which allows you to offer residents personalization with professionally coordinated accent wall selections. Additionally, it proposes use of the ColorSnap® Visualizer App, which allows customers to visualize colors on the wall in real time on a Smartphone.

“In this case, the assessment can help identify challenges and propose a few services that can really help differentiate the property with a design that attracts residents,” says Trunzo. “We want to understand the specific challenges our customers face, and many times, we identify solutions that our customers might not even think to ask their paint representative about.”

After the assessment, a report can be shared with the customer to provide easy reference for the solutions they have discussed.

Lance Draper, a Sherwin-Williams rep located in Dallas, reports that customers have experienced a wide range of solutions via the free property assessment.

“The feedback I’ve received from customers on free property assessments has been very positive,” says Draper. “Customers like it.”

“The property assessment is set up to be very interactive,” he says. “The customer and I can go in and select different products, bring up product information, and show them a short video on the product or a specific repair solution.

The goal is to help multi-family customers find solutions to their challenges.

“The property assessment gives us a chance to meet with the managers, meet with the maintenance crews, find out what their pain points are, find out what their needs are, and propose a few solutions,” he says. “It gives customers a deeper understanding of the multiple ways Sherwin-Williams can help create solutions for them. I think they appreciate that.”