Participating in National Painting Week, from joining a project to sharing painting tips, is a great way to showcase your expertise and position you as a strong community partner.

This year’s nationwide event is set for May 19-29, 2017.

Get the latest updates at swpaintingweek.com.

Join forces with thousands of volunteers

In 2016, contractors donated their time and labor, and Sherwin-Williams donated time, labor and paint to 275 National Painting Week community projects to help revitalize neighborhoods and classrooms.

In all, more than 3,700 volunteers donated almost 24,500 hours and 7,000 gallons (about $512,000) in paint and supplies.

Customer and social media opportunities

National Painting Week is also an opportunity for you to promote your business, whether or not you participate in a community project.

Ideas: Invite your customers to celebrate with you and even attract new business by offering a promotion. Plus, you can share Sherwin-Williams National Painting Week social media posts, infographics and more to attract attention to your work and your business.

Learn how giving back yields big benefits

Kevin Nolan of Nolan Painting shares how community marketing will build your brand while helping your community in the Sherwin-Williams Pro On the Go video series.

Watch more business-building videos like this at sherwin-williams.com/pro-on-the-go.

This article was originally published in the Spring 2017 issue of PPC magazine. To learn more, see your Sherwin-Williams store manager or visit the National Painting Week website at swpaintingweek.com.