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As a painting contractor, you often are a bystander when it comes to colour selection, which is typically the work of an interior designer or a decision that’s already been made by the homeowner.
Read moreRepeat business is where it’s at. According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20…
Read moreHere’s how we ensure you’ll receive reliable, consistent colour solutions As a professional painting contractor, you know how much colour matters. Seamless touchups and consistent colour brilliance that meet and exceed customer expectations can elevate your business to higher levels…
Read moreIn this fifth and final installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is…
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