Impress your customers with designer-favorite colors and the brightest whites in the Designer Color Collection from Sherwin-Williams, available in select products.
“The Designer Color Collection makes finding the just-right white easier than ever,” says Sue Wadden, Director of Color Marketing at Sherwin-Williams. “The brightest, purest whites that homeowners and designers are asking for are now possible.”
It all begins with the new color UltraWhite SW 9500, a unique base from Sherwin-Williams that can be tinted or used on its own to deliver the most brilliant whites on the market. UltraWhite is part of the new Pure + Pristine palette, which includes the brightest, purest whites from the original Emerald® Designer Edition™ collection and the ColorSnap® system.
The Pure + Pristine palette includes Light + Luminous (cool whites) and Warmth + Wonder (warm whites).
Along with the Pure + Pristine palette, the Designer Color Collection includes five other palettes: Form + Function, Minimal + Modern, Warm + Welcoming, Rustic + Refined and Classic + Collected.
See all the colors in the Designer Color Collection
Greater product availability
Thanks to the UltraWhite base, these hues are now available in an expanded premium product assortment, including Duration Home® Interior Acrylic Latex, Gallery Series™ Waterborne Topcoat, and the complete Emerald® interior line.
This allows a whole-home approach to paint and color selection, including walls, trim and cabinets.
It’s also easier than ever to get color samples to share to share with customers.
Pros can go online to order up to 10 color chips for free. In addition, 8-inch by 8-inch peel and stick color samples are also available for $3.95 per sample.
More color stories in this issue
- Premium Products for Designer Colors
- 3 Tools Pros Can Use to Help Customers Choose Color
- Colormix® Forecast 2025: Discover Trending Colors to Fit Your Customer’s Space and Style
- New Colormixology™ Podcast Explores the World of Color and Coatings
This story was originally published in the Fall 2024 issue of PPC magazine. ©2024 Fusable. Photos courtesy Sherwin-Williams.