The new Living Well™ collection from Sherwin-Williams features paints and colours carefully chosen to help you turn your customer’s home into a haven of comfort, style and well-being. As part of this collection, Sherwin-Williams has added a new product to the SuperPaint® family.
Improve indoor air quality with SuperPaint® with Air Purifying Technology Interior Acrylic Latex
This new product has the power to reduce VOCs and common indoor odours — making it easy for your customers to create the ideal environment.
Four key benefits you’ll want to point out to your customers:
- Contributes to better indoor air quality by reducing volatile organic compounds (VOCs) from potential sources like
carpet, cabinets and fabrics. - Reduces common household odours. Innovative technology helps break down unwanted household odours, such as those from cooking, smoke and pets.
- Contains anti-microbial agents that inhibit the growth of mold and mildew on the painted surface.
- Colours that create balance. Available in a wide variety of colours, including 540 inspired hues from the Living Well collection, available in flat, satin and semi-gloss.
(Note: The length of time SuperPaint with Air Purifying Technology Interior Acrylic Latex actively reduces odours and formaldehyde depends on the concentration, the frequency of exposure and the amount of painted surface area.)
New Living Well colours
Inspired by a vision of colour harmony, the Living Well hues are a curated collection of neutrals and mid-tone colours that create a calming sense of serenity, rejuvenation, creativity and mindfulness for interior spaces.
There are 11 different colour palettes in all. New displays, colour and product cards will be available. Stop by your local Sherwin-Williams store or connect with your rep for more details.
For a complete guide to the best interior coatings, visit the Sherwin-Williams contractor website.