Paige NeJame is the owner of CertaPro Painters of the South Shore and Boston. In this article, she outlines why it’s a good idea for pro painters to get into the color consulting game.
Adding color consultation to your offerings is a great way to increase profit. Here’s a step-by-step look at why and how to set up this service in your business, so you book more painting and end up with happier customers.
First, why offer color consultation?
1. Painting inertia
While many customers who ask you for a quote really do intend to paint, they are often overwhelmed by color choice. Offering to help with colors is a marketing service that helps give your customers confidence to move forward with their painting project.
2. Customers need your help
While your customers would like to work with someone to choose colors, many of them don’t know who to ask. They might also think that an hour or two with an interior designer is expensive or a project the designer would consider “too small.”
3. Happier customers
The last thing you want is a customer who lives with a color and isn’t 100 percent happy with their choice. Your painting company will not be remembered fondly if every time your customer walks into a room, their heart sinks because the color is not right.
4. Avoid expensive problems
Does this sound familiar? Your customer moves forward with a hastily chosen color, and you paint while they’re at work. When they get home, the job is done and they’re disappointed with the color. It’s always tricky to know how to handle this while being fair to both sides.
In the end, the color of the paint rarely adds much to the cost of the project. Stated differently, painting the “right” colors doesn’t cost the customer anything more than painting the “wrong” colors. Your company will appear more stylish, polished and create more word-of-mouth buzz when the colors you paint are “just perfect.”
This article was originally published in the Summer 2020 issue of PPC magazine. Story by Paige NeJame, owner of CertaPro Painters of the South Shore and Boston. Read more business building stories by Paige in the PPC Digital Archive.