Sherwin-Williams has introduced a new augmented reality (AR) experience as part of its ColorSnap® Visualizer app for iPhone and Android. This new Instant Paint feature uses emerging AR technology as a fast, seamless way to visualize Sherwin-Williams colors on customer’s walls – in real time.

It’s the most innovative update yet to ColorSnap Visualizer, the company’s powerful suite of digital tools that builds color confidence and provide expert guidance to customers.

With Instant Paint, smartphone cameras instantly recognize walls in a three-dimensional space. Customers simply tap on any wall in their camera view to “try on and see” any of Sherwin-Williams 1,500 colors on walls in real time.

Users can easily try different color options, create custom palettes and share results in a variety of ways. As one of the first apps in the paint category to use Apple and Google’s latest AR platforms, ColorSnap Visualizer continues to lead the way in helping customers get the right color on walls quickly, smoothly and accurately.

Instant Paint is part of the English version of the ColorSnap Visualizer mobile app. It is available for North American customers with an iPhone 6s or newer running iOS 11, or Android users with AR-compatible smartphones. Customers with earlier devices can still quickly see how a color will look in their space by uploading a photo of the space and digitally painting the walls.

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Read our related story: 7 Ways ColorSnap Visualizer Makes Your Day Easier

This article was originally published in the Winter 2018 issue of PPC magazine. Read more color-related stories in the PPC Digital Edition or check out more color resources at the Sherwin-Williams contractor website.