7 Reasons to Prime

7 Reasons to Prime

Selecting the right primer for the job is a critical part of improving paint coverage and achieving the highest quality finish the first time around.

Plus, priming not only increases your efficiency, it’s also a great way to satisfy your customers – reducing callbacks and preventing rework.

Here are seven ways using a primer will help you:

  1. Achieve a smooth, professional finish
  2. Block stains, marks and odors
  3. Assure adhesion
  4. Speed topcoating
  5. Prevent peeling
  6. Attain the truest paint color in the fewest coats
  7. Improve touch-up performance of the topcoat

Once you have determined a need for a primer, Sherwin-Williams offers a complete line of top-notch products designed to address any painting condition or problem you may encounter.

In-store primer display simplifies selection

The streamlined Sherwin-Williams primer display makes selecting the right product easier and more straightforward. It features helpful product information, with a clear explanation of what each primer does and a listing of the surfaces where it can be used.

Actual pieces of wood, drywall, tile and other common substrates are also mounted onto the display, further illustrating primer capabilities. Visit your local Sherwin-Williams store to see for yourself.

Prime-time primers

As a quick introduction, here are some of the top primers you can find at Sherwin-Williams, and where they work best.

What about paint-and-primer-in-one?

You’ve heard about products touting “paint-and-primer-in-one” capability. We sat down with Rick Watson, Product Information, Sherwin-Williams, and author of the Ask Your ProPartner™ column for PPC magazine, for a reality check – and find out which products to use when.

Read the full story here.

See the Sherwin-Williams product catalog for a complete selection of available primers.