A spring 2021 survey conducted by Sherwin-Williams asked more than 1,000 members of a DIY advisory panel a question of particular relevance to painting contractors: Why, exactly, do homeowners decide to hire out painting services? Continue reading Why do Homeowners Hire Painters?
Repeat business is where it’s at.
Continue reading Hit the Repeat Button: 5 Surefire Ways to Keep Customers Coming Back
In this fifth and final installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the post-project follow-up that lays a path toward repeat business and referrals. Continue reading Art of the Sale: The Importance of the Follow-up
2020 is winding to a close, and it’s safe to say few, if any, saw this tumultuous year playing out as it has. Your business likely had to roll with the many punches thrown by the COVID-19 crisis. Continue reading Bring It On, 2021
In this fourth installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer focused as you deliver and execute the project. Continue reading Art of the Sale: Execution and Delivery
