Impress your customers with designer-favourite colours and the brightest whites in the Designer Colour Collection from Sherwin-Williams, available in select products.
“The Designer Colour Collection makes finding the just-right white easier than ever,” says Sue Wadden, Director of Color Marketing at Sherwin-Williams. “The brightest, purest whites that homeowners and designers are asking for are now possible.”
It all begins with the new colour UltraWhite SW 9500, a unique base from Sherwin-Williams that can be tinted or used on its own to deliver the most brilliant whites on the market. UltraWhite is part of the new Pure + Pristine palette, which includes the brightest, purest whites from the original Emerald® Designer Edition™ collection and the ColorSnap® system.
The Pure + Pristine palette includes Light + Luminous (cool whites) and Warmth + Wonder (warm whites).
Along with the Pure + Pristine palette, the Designer Colour Collection includes five other palettes: Form + Function, Minimal + Modern, Warm + Welcoming, Rustic + Refined and Classic + Collected.
See all the colours in the Designer Colour Collection
Greater product availability
Thanks to the UltraWhite base, these hues are now available in an expanded premium product assortment, including Duration Home® Interior Acrylic Latex, Gallery Series™ Waterborne Topcoat, and the complete Emerald® interior line.
This allows a whole-home approach to paint and colour selection, including walls, trim and cabinets.
It’s also easier than ever to get colour samples to share with customers. Pros can order up to 10 colour chips for free, contact your local Sherwin-Williams store for information.
This story was originally published in the Fall 2024 issue of PPC magazine. ©2024 Fusable. Photos courtesy Sherwin-Williams.