This is the latest installment in the PPC magazine series Business Matters. This time: insights on running a family business.

1. The big picture

“Customer service should not be a department. It should be the entire company.”

–Tony Hsieh, former CEO, Zappos

2. No customers, no company

“Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers there is no company!”

–Connie Edler, founder and CEO, Peak 10 Skin

3. The best teachers

“Your most unhappy customers are your greatest source of learning.”

–Bill Gates

4. Create advocates

“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.”

–Ken Blanchard, author, The One-Minute Manager

5. The bottom line

“You are serving a customer, not a life sentence. Learn how to enjoy your work.”

–Laurie McIntosh, Business Training Works, Inc.

This article was originally published in the Fall 2022 issue of PPC magazine. Read more stories about running your painting business in the PPC magazine archive.