Premium Product for Premium Customers: A New Exterior Paint with Self-Cleaning Technology

Need an excellent-looking, long-lasting premium finish for customers that require best-in-class performance? New Emerald® Rain Refresh™ Exterior Acrylic Latex with Self-Cleaning Technology is an innovative coating that will help you stand out from the competition.

Part of the Emerald family

Pros know that Emerald® Exterior Acrylic Latex offers best-in-class overall performance in exterior paints. Its exclusive cross-linking technology provides exceptional durability and hide. It also offers excellent resistance to blistering, peeling, chalking, and dirt pickup.

Now, with the introduction of Emerald Rain Refresh Exterior Acrylic Latex with Self-Cleaning Technology, you have an additional ultra-durable coating that not only looks great, but stays looking great, minimizing maintenance for homeowners.

How to sell it to your customers

Offering a variety of paint alternatives is a perfect way to introduce this new coating to your customers. For instance, you might say: “If this were my home, I’d upgrade to Emerald Rain Refresh.” Then, tell them how it will keep their home looking freshly painted. Here are some additional selling points:

Selling point #1: Sheds dirt

Emerald Rain Refresh is formulated to be self-cleaning by shedding dirt upon contact with rain or water so homes stay fresh and look clean longer. You can see the evidence on how it outperforms the two national competitors’ exterior premium paints in the photos below.

Self-cleaning paint vs. conventional paints

Selling point #2: Lasting protection for their home

Emerald Rain Refresh provides durability that lasts with excellent weather protection to prevent blistering and peeling.

Selling point #3: One product, more colors

Emerald Rain Refresh can be applied over several types of substrates, enabling you to use one product instead of multiple coatings on the job. It can also be tinted in VinylSafe® paint colors. This gives you the freedom to choose from 100 color options for vinyl siding, including a limited selection of darker colors formulated to resist warping or buckling when applied to a sound, stable vinyl substrate.

Selling point #4: A beautiful finish in less time

Emerald Rain Refresh offers the convenience of self-priming, plus excellent application qualities that require less effort to achieve superb results.

Bottom line: Why wait?

With all these benefits for both you and your customer, now is the perfect time to upgrade your customers to new Emerald Rain Refresh Exterior Latex. You can find more details including product data sheets, ratings and reviews and more on your PRO app or on the Sherwin-Williams contractor website.

Related story: Are You an Exterior Expert? Here’s How to Raise Your Game.