Fall 2019 advertorial image - H&C


Now cooler concrete is as simple as Cool Feel®.

Cool Feel® with Comfort Step Technology reduces the temperature of concrete surfaces exposed to UV rays, making walking on your concrete surfaces more comfortable for people and pets.* It also offers outstanding cleaning and stain resistance.

Cool Feel with Comfort Step Technology provides proven temperature reduction. Over 30 colors were tested in our research lab under extreme heat conditions for over two hours and had an average temperature reduction of 20 degrees!*

This self-crosslinking acrylic creates a durable, protective finish that provides advanced stain resistance and minimizes the need for cleanup from footsteps, dirt and debris. And even if cleanup is needed, it’s quick and easy to do.

Cool Feel with Comfort Step Technology is ideal for concrete surfaces like pool decks, patios and lanais, walkways and more. It’s available in hundreds of colors at Sherwin-Williams, so concrete can be cool and look cool too.

*Reduces surface temperature when compared to bare concrete. Amount of temperature reduction may differ due to: color choice, ambient temperature, time of day and the amount of direct sunlight on surface.