image of 2017 National Painting week survey results
BUSINESS BUILDERS

Infographic: Survey Reveals Some Surprising Homeowner Paint Color Preferences

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As part of National Painting Week, Harris Poll conducted a survey of homeowner paint color preferences on behalf of Sherwin-Williams. See some of the results in the infographic below.

infographic of 2017 National Painting week survey: Vibrant vs Neutral - 58% of Americans say that more vibrant colors should be used throughout the home rather than just neutral tones. Millennials welcome extra help when it comes to choosing a color for their space. 52% would rather get professional help to choose paint colors than professional help when choosing clothing. Most popular colors - Blue 62%, Black 32%, Red 31%. Age, Color & Emotions - How different generations perceive different colors - 45% of Americans associate blue with calmness. 42% of Americans associate yellow with happiness. Men are more than twice as likely as women (35% to 17%) to associate yellow with weakness. Generations see green differently. Millennials are more likely than older generations to most associate the color with energy (33% vs. 24% of Gen Xers and boomers). Baby boomers are more likely than millennials to associate green with calmness (26% vs. 20%).

About the survey

The National Painting Week Color Psychology survey was conducted online within the United States between March 23-27, 2017 among 2,201 adults (aged 18 and over) by Harris Poll on behalf of Sherwin-Williams via its Quick Query omnibus product.

Figures for age, sex, race/ethnicity, education, region, and household income were weighted where necessary to bring them in line with their actual proportions in the surveyed populations.

This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Social results were obtained by harvesting 12,089 public geo-tagged social media posts in the U.S. between January 1 and April 13, 2017 where selected colors appear within two words of areas of the home.

Infographic design by Katie Koloske. Visit swpaintingweek.com to learn more about National Painting Week.