With the powerful combination of Sherwin-Williams’ best-in-class exterior paint and a lot of TLC from the local professional painting contractor, a classic upstate New York home is sporting a new look that will last for a long time.
The project
The project was a repaint of a private home in Rhinebeck, a beautiful historic area located on the banks of the Hudson River about 100 miles north of New York City. Incorporated in 1834, the village of Rhinebeck is a tourism destination boasting over 200 National Historic Register sites.
Celebrity designer Roger Hazard was involved in the project, and wood rot repair and a thorough wash was required before any painting was done. The time frame was also extremely tight, as the homeowners wanted the job to be done quickly so they could enjoy the home for as much of the summer as possible. By scheduling a six-person crew working until 6 or 7 p.m. each day, the contractor turned the project in just 6½ days.
The painter
The painting contractor on the project was CertaPro Painters of Westchester, New York and Southern Connecticut. Started in 1997 by Peter Buttenwieser and Mitch Berliner, the core business of this CertaPro franchise is painting single-family homes.
They have established a significant portion of their business working directly with designers, and when the client’s designer is not in the mix, they offer free color consulting on all projects.
They employ 150 painters, making theirs the largest residential painting company in the CertaPro organization, and the third largest CertaPro franchise overall. They also employ a full-time carpenter to help ensure quality control in the surface prep stage.
The paint
The designer and homeowner knew exactly what they wanted in a paint job.
“They wanted the exterior to look great – not just good – as long as possible,” Buttenwieser says. “They also wanted the durability of a semi-gloss paint but in a sheen that was not as reflective.”
Emerald® Exterior Acrylic Latex Paint was the answer. The Satin sheen provided the finished look the customer wanted.
“It gave us a nice definition between siding and trim, but wasn’t too flashy,” Buttenwieser says. Emerald’s exclusive cross-linking 100 percent acrylic technology provides exceptional durability and hide, and also offers extreme resistance to blistering, peeling, chalking, fading and dirt pickup.
Plus, the CertaPro crew really liked working with this top-of-the-line Sherwin-Williams architectural paint. “Very smooth application,” Buttenwieser says.
The colors
The siding, doors, windows, soffit and facia are Extra White (SW 7006).
White paint does have a tendency to show dirt, so to extend the life of the paint job, he offered to do a light power wash of the exterior every year or two.
“We are confident that it will look as good in a few years as it does today,” he says. “We believe that Emerald offers us the best value-to-quality ratio on the market.”
Other colors: The porch is Light French Grey (SW 0055). The red front door was custom-matched by the color experts at Sherwin-Williams.
Bottom line: Satisfied customers
Customer service was a key component to satisfying the customer.
“Sherwin-Williams has been a great partner from the beginning,” Buttenwieser says. “Our store in Kingston was super helpful and had our paint orders ready fast. They couldn’t have made it more seamless for us from a contractor experience. Everyone was thrilled with the results.”
This article was originally published in the Winter 2016 issue of PPC magazine. Story by Mike Starling, PPC Editor. Photography by William Taufic. Read about other successful painting projects in the PPC digital archive.