In conjunction with National Painting Week, a survey of more than 1,200 homeowners was conducted in April 2016 on behalf of Sherwin-Williams by the Nielsen research company. Homeowners were polled about various painting-related preferences and their plans for projects over the next 12 months.

The survey also revealed differences by generation (baby boomers, Generation X and millennials). The results provide valuable insights into what your potential customers are thinking about when it comes to paint.

Here are some of the most relevant findings for professional painting contractors: