Running a painting company is more demanding than ever. These resources will help you be a better leader and grow your business.
Business Training courses
Built to help pros grow throughout their career, the Sherwin-Williams Learning Pathway® website and app is packed with free tools and resources to support your professional development and help you scale up your business.
The Business Training series offers courses for contractors who want to get better at managing their business. Sherwin-Williams PRO+ Business Training Series webinars have been adapted into a special course that walks participants through business essentials like job estimating, recruiting quality employees, building a strong company culture, generating leads, the fundamentals of using social media for marketing and generating positive reviews.
Sherwin-Williams and the Painting Contractors Association (PCA) have partnered to offer exclusive business training led by top painting industry professionals. Through the S-W Learning Pathway, users can access premium PCA content at a 50 percent discount – designed to support painting business owners at every stage of their career.
- PCA: Business Foundation: Ideal for startups with up to $500,000 in annual revenue. This five-week online course includes three modules focused on essential topics: Business Planning and Mindset, Business Setup, and Business Building. Each module features insights from three to five experienced industry entrepreneurs, along with actionable steps and downloadable resources.
- PCA: Business Accelerator: Designed for businesses aiming to grow beyond the $500,000 to $1.5 million revenue range. This seven-week online course includes six expert-led modules covering Vision, Values, Strategy, Finance, Sales and Marketing, and Leadership. It features peer-to-peer engagement and strategies to help professionalize and accelerate your business growth.
Access both educational courses at a 50 percent discount. For more information, visit the Learning Pathway page on the Sherwin-Williams website.
Build Your Business workshops
Sherwin-Williams invites Spanish-speaking painting contractors to grow their business through Acá Entre Pros – a program that started as in-person networking events and has expanded into virtual workshops.
Virtual Build Your Business Workshops cover four topics: Business Planning, Financial Management, Building a Team and Marketing, Sales and Estimating.
“The main difference between the in- person workshops and the virtual setting is that in order to ensure customers are able to process the information and stay engaged from their computers, we broke it down into bite-size sessions,” says Lourdes Somohano, Marketing Manager, Pro Contractor Programs at Sherwin-Williams.
Workshops are available in Spanish. Participants will receive a workbook and engage in hands-on activities and breakout sessions. Visit your local Sherwin-Williams store or sales rep for more information.
©2025 Fusable. Photos/art courtesy Sherwin-Williams.
