Microbicidal Paint

Microbicidal Paint Offers Growth Opportunities for Residential Painters

Microbicidal paint is redefining what paint can do – for homes as well as commercial properties.

“I started offering Paint Shield® Microbicidal Paint last year,” says Jaime Henao, owner of VIP Painting, LLC in Tallahassee, Florida. “It has been well received in high-end residences for bathrooms and kitchens, and also for children’s bedrooms. Killing select bacteria for years to come is a compelling selling point for my customers.”

The exclusive patented technology in this revolutionary product represents the culmination of extensive research and collaboration between Sherwin-Williams coatings scientists and expert microbiologists.

Paint Shield Microbicidal Paint is the first EPA-registered microbicidal paint and kills greater than 99.9 percent of Staph (Staphylococcus aureus), MRSA (Methicillin- resistant Staphylococcus aureus), E. coli (Escherichia coli), VRE (Vancomycin-resistant Enterococcus faecalis) and Enterobacter aerogenes within two hours of exposure on the painted surface. It continues to kill 90 percent of these bacteria even after repeated contamination for up to four years when the integrity of the surface is maintained.

Where to use it

Paint Shield Microbicidal Paint is a logical choice for healthcare facilities, athletic facilities, schools, day care centers, senior care communities, hospitality settings and cruise ships. But it’s also proving to be popular as well for companies like VIP Painting which focus on residential work.

Over the years Henao he has developed a list of preferred interior and exterior coatings depending on conditions and customer expectations, including SuperPaint®, Resilience®, Duration®, Cashmere® and Emerald®, and now Paint Shield.

Value worth paying for

The microbicidal paint offers the kind of extra value that customers are willing to pay for, he says.

“The results are just fantastic. Homeowners love to hear that they may wash the walls whenever they want, with water and soap. Besides that, the Paint Shield finish is just spectacular – even, consistent, and definitely high quality.”

No special application equipment is needed. Paint Shield Microbicidal Paint goes on just like any other interior paint and can be applied on ceilings, walls, doors and trim throughout the home, using traditional paint brushes and rollers. Ideal for kitchens, bathrooms and laundry rooms, it’s available in 550 colors and in the popular eg-shel finish.

In the end, using Paint Shield Microbicidal Paint is helping Henao stand apart from the other residential painting contractors in his area. It’s a point of differentiation that is winning him many referrals and new customers as the word spreads in his market.

Learn more about Paint Shield Microbicidal Paint at swpaintshield.com.