Leagues Cup is in full swing, and Sherwin-Williams is once again a big part of the action.
The tournament started July 29 between 36 teams from Major League Soccer (MLS) and Liga MX vying for a chance to play in the Leagues Cup championship final on Aug. 31. Sherwin- Williams plays a vital role as the tournament’s official paint partner.
“In 2024, Sherwin-Williams became the Official Paint Partner of Leagues Cup,” says Gabby Torres, Marketing Director, Pro Contractor Programs at Sherwin-Williams. “In 2025, we are excited to offer our Pros an exciting lineup of activities and events, including a fantastic sweepstakes and engaging onsite activations. These initiatives will help us create unforgettable experiences as we celebrate the passion and excitement of soccer.”
Leagues Cup goes beyond being just a sports tournament by representing a connection between cultures and a celebration of diversity.
“Soccer has a unique ability to bring communities together, and we’re honored to be part of that journey,” says Freddy Carrillo, Vice President, Global Architectural Marketing at Sherwin-Williams. “Our expanded fan engagement strategy – featuring on-site activations, sweepstakes and hospitality experiences – allows us to reach Pros, homeowners and soccer fans alike. We remain committed to empowering professionals and celebrating the vibrant culture of the sport.”
©2025 Fusable. Photo courtesy Leagues Cup.
