Paint choices matter. Knowing which paint to use when is key to a beautiful, long-lasting interior paint job.

For example, let’s say conversations with the homeowner have revealed that the living room is a busy, high-traffic space where the homeowner wants to ensure that a couple of old stains are gone forever and potential new ones can be dealt with quickly and easily.

An upgrade to Emerald® Interior Acrylic Latex makes sense here, given the product’s exceptional hide qualities and beautiful, smooth finish. Emerald offers an advanced flat finish that delivers the same washability, durability and burnish resistance as the matte or glossier sheens. It also offers maximum resistance to water spotting and streaking.

If your customer has a particularly discerning eye when it comes to color, an upgrade to Emerald® Designer Edition™ Interior Latex might make the most sense. While featuring all the performance benefits of Emerald Interior Acrylic Latex, this product is available in an exclusive collection of 200 new colors, including brighter, purer whites, nuanced into five designer color collections, delivering flawless results with outstanding hide.

Last but not least, when you’re painting trim and cabinets, Emerald® Urethane Trim Enamel is the best choice for the most durable results. It delivers the look, feel and durability of an oil-based enamel with the convenience of a water-based formula.

Emerald Urethane Trim Enamel is ideal for windows, doors, trim and cabinets – a frequently cleaned area of the kitchen. It resists wear and tear over time, provides excellent blocking and scratch resistance and dries quickly for a fast recoat.

The entire line of Emerald paints is available exclusively at your Sherwin-Williams store.

This article was originally published in the Winter 2022 issue of PPC magazine. Read more stories about the best products and application techniques for your painting business in the PPC archive.