Turn Your Customer’s Home Into a Haven with the New Living Well Collection

New from Sherwin-Williams: The Living Well™ collection, featuring paints and colors carefully chosen to help you turn your customer’s home into a haven of comfort, style and well-being.

As part of this collection, Sherwin-Williams has added two new products to the SuperPaint® family.

Keep walls sanitized 24/7 with SuperPaint® with Sanitizing Technology Interior Latex

In this new enhancement to the interior paint line, SuperPaint’s exceptionally durable and trusted performance now comes with sanitizing technology that offers your customers an additional tool to help combat harmful bacterial on painted surfaces.

Four key benefits you’ll want to point out to your customers:

  • Sanitize painted surfaces 24/7. Painted surfaces deliver continuous and ongoing antibacterial action, remaining effective in killing 90 percent of the bacteria even after repeated contamination for up to four years when the integrity of the surface is maintained.
  • Helps prevent the spread of bacteria on painted surfaces. EPA-registered microbicidal paint that kills 99.9 percent of staph and E. coli on painted surfaces within two hours of exposure.
  • Easy application. Goes on fast and easy, so you can get more done in a day.
  • Colors that create balance. Available in 540 beautiful hues from the Living Well collection in a satin finish.

(Note: this product is not available in Canada.)

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Improve indoor air quality with SuperPaint® with Air Purifying Technology Interior Acrylic Latex

This new product has the power to reduce VOCs and common indoor odors — making it easy for your customers to create the ideal environment.

Four key benefits you’ll want to point out to your customers:

  • Contributes to better indoor air quality by reducing volatile organic compounds (VOCs) from potential sources like carpet, cabinets and fabrics.
  • Reduces common household odors. Innovative technology helps break down unwanted household odors, such as those from cooking, smoke and pets.
  • Contains anti-microbial agents that inhibit the growth of mold and mildew on the painted surface.
  • Colors that create balance. Available in a wide variety of colors, including 540 inspired hues from the Living Well collection, available in flat, satin and semi-gloss.

(Note: The length of time SuperPaint with Air Purifying Technology Interior Acrylic Latex actively reduces odors and formaldehyde depends on the concentration, the frequency of exposure and the amount of painted surface area.)

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New Living Well colors

Both new SuperPaint products are available in 540 inspired hues from the new Sherwin-Williams Living Well collection.

Inspired by a vision of color harmony, the Living Well hues are a curated collection of neutrals and mid-tone colors that create a calming sense of serenity, rejuvenation, creativity and mindfulness for interior spaces.

There are 11 different color palettes in all. New displays, color and product cards will be available. Stop by your local Sherwin-Williams store or connect with your rep for more details.

See all the colors and order color chips

More PRO support

To help you present these upgrade opportunities to your customers, your Sherwin-Williams rep or store has product sell sheets that you can leave behind with your customers.

Customizable marketing materials are also available for these new SuperPaint products. These are available in two versions, with benefits geared towards either the homeowner or the property manager, and have space for you to add your company logo for personalized branding.

You can get them by logging in to your online PRO account. After logging into your online profile, click the Customizable Marketing Materials icon. You’ll be presented the options to get started on either a project guide or a product information sheet.

For a complete guide to the best interior coatings, visit the Sherwin-Williams contractor website.