The Minwax Performance Series

Faster, Easier: A New Interior Stain Experience from Minwax

Sherwin-Williams is making interior wood-staining projects fast and easy by introducing Minwax® Performance Series, an extension of the best-in-class Minwax products, along with a redesigned color palette and interior stain design center.

“We know how important it is for interior staining projects to be efficient and effective,” says Jeff Winter, vice president of marketing at Sherwin-Williams. “With this comprehensive new wood-finishing system, including premium products, contemporary colors, and applicators, we are able to provide everything you need to quickly achieve beautiful and durable results.”

The new Minwax Performance Series, an extension of the best-in-class Minwax family of products, includes three innovative finishing solutions: Tintable Wood Stain, Fast-Dry Sanding Sealer, and Fast-Dry Varnish. The new line, updated color palette and the ability to tint custom colors are only available at Sherwin-Williams stores along with a new interior stain design center.

New interior stain design center

This new streamlined integrated system makes it easier than ever for contractors to add interior wood staining projects to their jobs. The new display includes wood chip samples to help both pros and DIY customers envision the final result. It is organized by the project process of “Prepare, Stain and Protect” and simplifies product and color selection for everyone.

New color palette

An updated 48-color palette is now available for both the new Minwax Performance Series Tintable Wood Stain and Minwax Water-Based Tintable Wood Stain. Combining classic selections and modern additions, the new palette makes it simple to choose the right color for any interior staining project.

This story was originally published in the Fall 2018 issue of PPC magazine. Get a complete list of wood stains, sealers and clear topcoats at the Sherwin-Williams contractor website.