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The Next Generation of Interior Paints: 3 Ways Your Favorites Are Now Better Than Ever

New formula enhancements make contractor favorites like Emerald®, SuperPaint® and ProMar® 200 paints better than ever. Here’s what’s new:

ProMar® 200 Zero VOC Flat

The flat sheen of ProMar® 200 Zero VOC Interior Latex Paint now has improved hide and uniformity and meets MPI certification.

“The increased hiding and improved final appearance gets the contractor off the job faster, increasing productivity, with a better looking finish that has great touch-up,” says Gene Merrill, Director of Product Development at Sherwin-Williams. “The flatter finish helps mask minor drywall imperfections and leads to an improved overall appearance.”

The enhanced formula also helps contractors meet MPI performance requirements.

“MPI performance specifications are driving commercial specifications,” Merrill says. “This provides the contractor with a premium competitive offering in a high performance category.”

Emerald® Matte and Satin

The matte and satin finishes of Emerald® Interior Acrylic Latex Paint are enhanced with “next generation performance” – improved stain resistance, washability and final appearance.

“Both provide a smoother final appearance, touch-up, and even better cleansability and stain removal,” Merrill says. “This allows the contractor to get a great looking finish – along with delivering best-in-class durability to their customers.”

SuperPaint® Flat

The flat sheen of SuperPaint® Interior Acrylic Latex Paint now has enhanced hiding and application for improved productivity and final appearance.

“SuperPaint has always been known for good hiding,” Merrill says. “This next-generation formula delivers even better hiding, with an easier application to help increase productivity for the painter. This final appearance is smoother than the previous formula which will be sure to please the customer.”

This article was originally published in the Winter 2016 issue of PPC magazine. Visit the Sherwin-Williams online product catalog for more coatings product information, data sheets, customer reviews, how-to videos and more.