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business growth

Your Business

Breaking into the Healthcare Segment

It starts with building the right mindset The healthcare segment may feel exclusive to the contractor who wants to build an avenue to success in that market, but the strategy isn’t necessarily complicated, according to a Sherwin-Williams market segment specialist.

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Your Business

Should You Offer Customers Financing?

Buy-now, pay-later plans could lead to new business “I run a painting business, not a bank.” If you’ve ever considered offering your customers buy-now, pay-later (BNPL) options, you might have had such a thought. After all, there are inherent risks…

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Your Business

Art of the Sale: Discussing Color and the Close

In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former…

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