Described as “a breezy, blissful blue with a hint of silver lining,” Upward SW 6239 (224-C1) is the Sherwin-Williams 2024 Color of the Year. Continue reading The 2024 Color of the Year: A Breezy Blue with a Hint of Silver Lining
The annual Sherwin-Williams Colormix® Forecast is not just a useful resource for your residential projects. As the company’s team of experts craft their color forecast, they hand-select key commercial colors and weave them into each palette. The result is Colormix® for Commercial Spaces.
From stunning blues and greens to dramatic darks and deeps, you can recommend these colors for your customers’ commercial properties with confidence. In this article, we’ll take a look at these curated picks as they apply to commercial, hospitality, education, healthcare, multi-family, new residential and beyond. Continue reading Better Colors for All Your Jobs: Colormix® for Commercial Spaces
Bust through homeowner indecision with these icebreakers
For some customers, committing to a specific color can be intimidating. What if it’s not quite right? What if it looks different in real life than how they imagined it in their head? What if this color goes out of style almost as soon as it dries? That fear can lead to paralysis—and may delay the start of your painting project waiting while you wait for a decision.
But you don’t have to wait. By engaging the customer in a conversation about color, you can help them gain the confidence to lock in their color selection and move forward. Best of all, it doesn’t require you to be a color expert; all you have to do is get them talking and pay attention. Continue reading 3 Ways to Start the Color Conversation
As a paint pro, you probably feel qualified to answer almost any question a client asks you about the painting process. After all, it’s your area of expertise. But when conversations turn to color selection, you may feel less confident recommending colors, selecting palettes, and offering your opinion on aesthetic decisions. Continue reading Cutting Through the Noise: New Color Trend Report Gives Contractors Confidence for Color Conversations
As a professional painting contractor, you know that color selection can be one of your customers’ biggest pain points. With so many color options available, it’s easy to see why. So how do you help your customers make informed choices and get your jobs started quickly?
The good news is that you and your customers don’t have to be color experts. You can rely on the experienced color professionals at Sherwin-Williams, who have developed easy-to-use tools and resources to help make the color decision process faster and easier.
Continue reading Help Ease Your Customers’ Color Journey with the 2024 Colormix® Forecast
