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Profiles

Making It in Miami

A contractor and her rep collaborate to help multi-family properties stand out For most start-up painting contractors, the thought of doing door-to-door cold call prospecting doesn’t sound very appealing. As if that weren’t difficult enough, imagine that the segment you…

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Your Business

Do You Have a Business Lynchpin?

Lynchpin noun a person or thing vital to an enterprise When Jason Phillips, President and CEO of Allen, Texas-based Phillips Home Improvements, talks about Rudy Chacon, his Sherwin-Williams sales representative, he starts with a one-word answer: “Lynchpin.”

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Your Business

5 Ways to Generate Repeat Business

Repeat business is where it’s at. According to the book Marketing Metrics, businesses have a 60 to 70 percent chance of selling to an existing customer, while the probability of selling to a new prospect is only 5 to 20…

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