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A spring 2021 survey conducted by Sherwin-Williams asked more than 1,000 members of a DIY advisory panel a question of particular relevance to painting contractors: Why, exactly, do homeowners decide to hire out painting services?
Read moreRepeat business is where it’s at.
Read moreTwo recent studies by Sherwin-Williams offer insights on referrals, lead generation and contractor hiring trends.
Read moreThis article is based on an excerpt from the book Attract and Keep Customers for Life by Terry Begue, owner of Begue Painting and a regular contributor to PPC magazine.
Read moreIt’s a fun, easy way to grow customer confidence in your services Looking to make a bigger impact with your marketing efforts? Many contractors are turning to video, which they are using to connect with customers and prospects on websites…
Read moreIt’s now easier than ever to promote your services as a professional painting contractor, capture job details and product features and benefits, and more impactfully communicate with your customers and prospects.
Read moreIs your website working as hard as it can for you? We asked Al Pirozzoli, a New York-based marketing consultant who has advised many professional painting contractors, for some fast ways to improve your site.
Read moreIn this article, Canadian paint pro Ryan Shantz shows how you can improve your sales by improving your quotes.
Read moreIn this episode of our Pro on the Go video series, we asked Rodrigo Vasconcellos of Palette Pro Painting and Renovation in White Plains, New York about why he is using videos to market his company.
Read moreDollar for dollar, the business card is one of the most powerful single business tools you can invest in. Here are some ideas for maximizing your return on this investment.
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