Category Archives: PRODUCTS

The Highest Level of Interior Paint: Emerald® Designer Edition™

Looking for the ultimate interior finish for your high-end customers? New Emerald® Designer Edition™ Interior Latex paint combines the luxury of a smooth, uniform finish with Sherwin-Williams best hide yet. It’s a high-performance upgrade choice for homeowners who want the finest color with a virtually flawless appearance and outstanding resistance to water streaking and spotting. Continue reading The Highest Level of Interior Paint: Emerald® Designer Edition™

Cabinet Refinishing: An 8-Step Guide for Pro Painters

Refinishing cabinetry is the quickest way to refresh a kitchen. Being skilled, knowledgeable and experienced in cabinet refinishing can be a huge competitive advantage. Here are eight steps to transforming dated or worn-out cabinets to make any space look completely new. Continue reading Cabinet Refinishing: An 8-Step Guide for Pro Painters

The Best Cabinet Coatings: 3 Proven Products That Provide Long-Lasting Beauty

Many homeowners today are looking to update their kitchen cabinets with paint. Before you start a refinishing project, consider the results you’re looking for, the state of the cabinets you’re painting, and the amount of wear and tear they will have to withstand. Then choose the paint that will work best for your project.
Continue reading The Best Cabinet Coatings: 3 Proven Products That Provide Long-Lasting Beauty

Emerald® Rain Refresh Wins Innovation Awards

The newest addition to the Emerald paint line has received two awards for innovation. Emerald® Rain Refresh Exterior Acrylic Latex with Self-Cleaning Technology was named a FacilitiesNet 2020 Vision Award winner and a Merit Award Winner in Buildings Magazine’s 2020 Product Innovations Awards. Continue reading Emerald® Rain Refresh Wins Innovation Awards

Top New Tools for Pro Painters for 2020

Want your crews to be more productive? Here’s a roundup of the latest advances in paint application, surface prep and cleanup tools. Continue reading Top New Tools for Pro Painters for 2020

Premium Product for Premium Customers: A New Exterior Paint with Self-Cleaning Technology

Need an excellent-looking, long-lasting premium finish for customers that require best-in-class performance? New Emerald® Rain Refresh™ Exterior Acrylic Latex with Self-Cleaning Technology is an innovative coating that will help you stand out from the competition. Continue reading Premium Product for Premium Customers: A New Exterior Paint with Self-Cleaning Technology

Extend Your Painting Season with FlexTemp Exterior Acrylic Latex

Working in a hot climate? Now you can beat the heat as well as the cold with new FlexTemp™ Exterior Latex with Extreme Temp Technology® that allows you to paint in temperature extremes from 35°F to 120°F without changing application techniques or adding extenders. Continue reading Extend Your Painting Season with FlexTemp Exterior Acrylic Latex

New Coatings Advances for Pro Painters for 2020

Feedback from professional painting contractors like you fuels coatings innovation. New advances like self-cleaning and temperature-adaptive paint technologies continue to raise the performance bar and make it easier than ever for you to help solve your customers’ coatings challenges. Here’s a look at the new coatings you’ll find this year at your Sherwin-Williams store. Continue reading New Coatings Advances for Pro Painters for 2020

The Next Generation: These Contractor Favorites Are Now Better Than Ever

If you’re like most professional painting contractors, you have your go-to products, those you rely on job after job after job. So it’s good to know that paint suppliers are continually looking for new ways to improve these coatings. This article is a roundup of contractor favorites that have recently been reformulated with “Next Generation” upgrades. Continue reading The Next Generation: These Contractor Favorites Are Now Better Than Ever

Better Than Ever: Introducing Next Generation ProClassic®

For years, ProClassic® has been the pro painter’s preferred choice for many interior trim paint applications. Its hard, durable finish makes it ideal for doors, windows, trim, furniture, and other interior residential and commercial applications. Now, Sherwin-Williams has launched Next Generation ProClassic Interior Waterbased Acrylic-Alkyd Enamel, available in the two most popular sheens for interior trim work – satin and semi-gloss. Continue reading Better Than Ever: Introducing Next Generation ProClassic®

The Best Coatings for Your Exterior Painting Projects

To ensure a quality, long-lasting paint job, you need to choose the right topcoat. For best performance, proper preparation is critical. Here are our recommendations for the best exterior coatings to use based on your project and environmental conditions.
Continue reading The Best Coatings for Your Exterior Painting Projects

Upgrade Alert: Tuff Surface™ Premium Texture Finish Hides Imperfections for Lasting Results

The next generation Tuff Surface™ Premium Texture Finish from Sherwin-Williams delivers an even more appealing knockdown, splatter or orange peel texture finish to hide imperfections, helping to create inviting spaces and save professionals time. Continue reading Upgrade Alert: Tuff Surface™ Premium Texture Finish Hides Imperfections for Lasting Results

Looking Up: Engage Your Customers in Ceiling Painting Plans

Ceilings are often the less-thought-about component of any paint job, but helping your customer think about not only their four walls but their fifth can yield benefits for both you and your customer, according to a Sherwin-Williams interior design specialist. Continue reading Looking Up: Engage Your Customers in Ceiling Painting Plans

A Win-Win: Improve Profitability and Maximize Customer Satisfaction with a Harmony® Upsell

Cooler weather, football games, apple picking — and an upsell to Harmony® Interior Acrylic Latex Paint? Indeed, the fall season is ripe for many opportunities, and it’s uniquely suited to help you improve project profitability and maximize customer satisfaction with the help of Sherwin-Williams’ odor-eliminating technology.* Continue reading A Win-Win: Improve Profitability and Maximize Customer Satisfaction with a Harmony® Upsell

Don’t Worry About the Weather: How to paint with confidence no matter what the forecast

Worried about the weather? With Resilience® Exterior Acrylic Latex, the threat of rain or dew will not slow down or delay your job because it is specially formulated with breakthrough MoistureGuard™ Technology. Continue reading Don’t Worry About the Weather: How to paint with confidence no matter what the forecast