Category Archives: ONLINE EXTRAS

BUSINESS BUILDERS, ONLINE EXTRAS

Social Media 101 for Painting Contractors

Sherwin-Williams offers step-by-step instructions on how to set up pages and start advertising

Stumped by social media and how it might help grow your business?

Many painting contractors are growing a successful social media presence. And your Sherwin-Williams rep can direct you to a new guide from Sherwin-Williams that will show you how, featuring specific sections on using Facebook, Instagram, LinkedIn, and other platforms, as well as an extended section on creating Facebook ads. Continue reading Social Media 101 for Painting Contractors →

ONLINE EXTRAS, PRODUCTS

Expert Advice For Painting Contractors Faced With Fixing DIY Taping Mistakes

Good intentions don’t always yield the best results. And homeowners may not have the know-how or skills required to tackle some of the most basic prepping and painting tasks. When all else fails and a DIY project goes wrong, painting pros are called in to save the day. In this article, we’ve outlined three common DIY mistakes painting professionals encounter with solutions for how to fix them.
Continue reading Expert Advice For Painting Contractors Faced With Fixing DIY Taping Mistakes →

ONLINE EXTRAS, PRODUCTS

Improve Productivity by 55% with the 14-inch Roller System*

Purdy® innovation helps you get more done

What if your team could do more projects—without working any extra hours, hiring any extra employees, or cutting any corners?

With demand for work higher than ever, painting contractors are looking for any edge to make their crews more productive. That’s where the Purdy 14-inch Roller System comes in. Continue reading Improve Productivity by 55% with the 14-inch Roller System* →

ASK US, ONLINE EXTRAS

The Top 10 Questions that Painting Professionals Ask Time and Time Again

Long-time PPC Ask Your ProPartner™ columnist Rick Watson retired in December 2021. Before he left, we asked him about the most common questions he heard over his 34 years in the paint industry. In no particular order, here are his top 10 “ageless questions.”
Continue reading The Top 10 Questions that Painting Professionals Ask Time and Time Again →

ONLINE EXTRAS, PRODUCTS

SuperDeck® Puts Technology to Work

Product lineup delivers real benefits you and your customers will notice

The SuperDeck® product collection offers a complete care system for exterior decks, whether they’re new or old. Contractors love the easy cleanup and application features of SuperDeck products, while customers will enjoy long-lasting performance and protection, not to mention a beautiful finish.

Alex Sinclair, Director of Product Information at Sherwin-Williams, knows the superior benefits of the SuperDeck product line are no accident. Development teams at Sherwin-Williams are constantly engineering product formulations to deliver maximum benefits. Below, Sinclair discusses features and benefits of three key SuperDeck product groups. Continue reading SuperDeck® Puts Technology to Work →

ONLINE EXTRAS

Be Likeable — It Pays

Common courtesy is part of a business-building communication strategy 


Your bid offered a low price using reputable products and your workmanship is highly regarded, yet your competitor won the job.

What’s up with that?

If you’ve ever encountered such a scenario in the painting business, the answer could be simple: The customer simply liked your competitor more.

The fact is people often hire people they like, a direct result of emotions and biases they’ve formed on the basis of personal interactions. Business is often as much about the relationships you build as the services you perform. And if you’re failing to build connections with your customer on a human level, you may be building obstacles that your pricing, product selection and workmanship are unable to overcome. Continue reading Be Likeable — It Pays →

ONLINE EXTRAS

How Building a Strong Connection With Your Sherwin-Williams Rep Is a Game Changer

Commercial/Industrial Painting Contractor Sees Their Rep as a Key Team Member

According to Waukesha, WI – based Porta-Painting President & Owner Amanda Martin, there are four adjectives that best describe her Sherwin-Williams sales rep for the past 11 years, Kevin Zei: Continue reading How Building a Strong Connection With Your Sherwin-Williams Rep Is a Game Changer →

ONLINE EXTRAS

One Contractor’s Path to Commercial Success

Transition from res-repaint focus to commercial requires effective networking, planning, and patience, contractor says

Commercial painting projects continue to keep contractors busy to the point that demand for services often exceeds the working capacity of available contractors. Continue reading One Contractor’s Path to Commercial Success →