Category Archives: COLOR

Color of the Year: How to Make it Work in Commercial and Residential Projects

Oceanside SW 6496 (172-C7), the 2018 Sherwin-Williams Color of the Year is a tremendously flexible color, and harmonizes with other diverse color groups. Continue reading Color of the Year: How to Make it Work in Commercial and Residential Projects

Go Bold or Play It Safe? Survey Reveals Homeowner Paint Color Perceptions

People say they’re ready for more vibrant colors, but many may still play it safe with neutrals.

That is one of the findings of the 2017 National Painting Week Color Psychology Study by Harris Poll on behalf of Sherwin-Williams. The study included an online survey and analysis of social media posts that include colors and areas of a home. Continue reading Go Bold or Play It Safe? Survey Reveals Homeowner Paint Color Perceptions

From Noir to Holistic: The Paint Color Forecast for 2017

By Sue Wadden

With the backdrop of an ever-changing societal and cultural landscape, the four color palettes that make up the 2017 colormix forecast share a vision of renewed spirituality, body and soul nourishment and a determination to define a sense of self. Continue reading From Noir to Holistic: The Paint Color Forecast for 2017

Color of the Year: The Perfect Multi-Purpose Neutral

A hue symbolic of new beginnings, Alabaster (SW 7008) provides an oasis of calmness, spirituality and ‘less is more’ visual relief, says Sue Wadden, Sherwin-Williams Director of Color Marketing. “Alabaster is neither stark nor overly warm, but rather an understated and alluring hue of white.” Continue reading Color of the Year: The Perfect Multi-Purpose Neutral

5 Ways ColorSnap Will Make Choosing Color Easier

Helping your customers choose color just got easier, thanks to the latest innovation from Sherwin-Williams. ColorSnap® is the most comprehensive, integrated color selection system the company has ever offered. Here are five ways the new system will help you and your customers make more confident and efficient paint color selections.

Continue reading 5 Ways ColorSnap Will Make Choosing Color Easier