Studies show that customers are more than willing to pay for paint upgrades. The key is to make sure they understand the features and benefits of the premium product – and the added value it provides. Continue reading 3 Times to Upgrade: A Strategic Guide to Coating Selection
Category Archives: BUSINESS BUILDERS
7 Red Flags That Your Company Needs a Service Overhaul
These days, it’s all too easy to assume customers are delighted while, in reality, they often have one foot out the door with an eye trained on one of your many competitors. Continue reading 7 Red Flags That Your Company Needs a Service Overhaul
Taking the Family Business to the Next Level
Like many professional painting contractors, Randy Fornoff learned the painting trade by working in his father’s company. Now he and his brothers are running the family business, Continue reading Taking the Family Business to the Next Level
7 Ways to Communicate “I’m a Professional” …Without Bragging and Turning Off Customers
By Terry Begue
“Mr. and Mrs. Smith, did you see the great job we did up the street? It came out great because we’re great!” Continue reading 7 Ways to Communicate “I’m a Professional” …Without Bragging and Turning Off Customers
4 Steps to Help You Take Control with Customer Complaints
By Joe Curcillo
Dealing with an unhappy customer? The best way to take control is to take the high ground. Continue reading 4 Steps to Help You Take Control with Customer Complaints
Best Sales Practices: Finding Common Ground
Every professional painting contractor has his or her own methods for winning the job and closing the sale. For Terry Begue, owner of Begue Painting of Hartville, Ohio, finding common ground with prospective customers is key. Continue reading Best Sales Practices: Finding Common Ground
3 Keys to Generating More Word-of-Mouth Advertising
By Al Pirozzoli
Companies invest untold billions in every form of marketing imaginable. Although much of it is effective, there is one form that tops all the others. For effectiveness and results, referrals are second to none. Continue reading 3 Keys to Generating More Word-of-Mouth Advertising
4 Steps to Becoming a More Inspiring Leader
Habits can be a trap for people in leadership positions. As leaders, they should provide a compelling vision that inspires those around them. Instead, many of them lapse into automatic and mindless thinking. And that can affect every decision they make – and the actions of the people who report to them. Continue reading 4 Steps to Becoming a More Inspiring Leader
National Painting Week: Join Paint Pros Helping Out
Painting contractors are invited to lend their professional expertise in celebration of Sherwin-Williams’ 5th annual National Painting Week, set for May 22-30, 2016. Continue reading National Painting Week: Join Paint Pros Helping Out
Paint It Forward: The Value of Community Service Marketing
Volunteering your time in the community is not only the right thing to do, it’s good for business too. That’s what the owners of professional paint contracting companies large and small are learning. Continue reading Paint It Forward: The Value of Community Service Marketing
Navigating the Digital Maze: Social Media Tips for Pro Painters
Do painting contractors really need to be on social media?
Facebook. YouTube. Twitter. Instagram. Snapchat. Houzz. LinkedIn. As a business owner in the second decade of the 21st century, you’re bombarded with the message: It’s time to get your business on social media, or get left behind. But where do you start? And which platforms are really worth your time and money? Continue reading Navigating the Digital Maze: Social Media Tips for Pro Painters
3 Tips for Dealing with the Labor Shortage
By Art Snarzyk