Pro to Pro: David Warren on the ‘Wow Factor’

For more than 30 years, PPC magazine has been on job sites throughout the U.S. and Canada asking residential and commercial paint pros to share their stories. In our Pro to Pro column, we recap some of the best advice contractors have received and passed on over the last three decades. THIS TIME: David Warren, The Brush Painting Company, Spokane, Washington.

“I like to provide what I call the Wow Factor. I go out of my way to impress my customers from the beginning to the end of the job.”

As a painter of homes in eastern Washington State, Warren has always felt that the term residential “repaint” doesn’t tell the whole story about the service provided by professional painting contractors in his field.

“We don’t just repaint,” he says. “I believe we make houses look better.”

Every job starts with meticulous surface prep. Using premium-quality paint products is the next key to to achieving a perfect finish. And, he says, exceptional customer service is essential.

“I want to be easier to work with than they would ever have imagined,” he says. “It’s important that not only their house looks great, but that they had a good experience as well.”

While Warren hasn’t come up with a better label for his specialty, he hasn’t given up yet. In the meantime, homes in Spokane contimnue to benefit from his perfectionist attitude.

–from the Spring 2006 issue of PPC magazine

David Warren was interviewed and photographed by Mike Starling, PPC Editor. Article ©2022 Northbrook Publishing. Read more of what pro painters have discovered on the job in the PPC magazine archive.